Content Creation

I handle content production end-to-end, from strategic concept and copywriting to graphic design in Canva. I develop and maintain consistent editorial calendars that balance content pillars with business objectives, ensuring every post serves a clear purpose within the overall strategy.

Analytics and Optimization

I track content performance and use data to inform what gets produced next, adjusting the strategy based on what engagement patterns reveal about the audience.

CapCut, DaVinci Resolve

I edit short-form video comfortably, moving from raw footage to polished, platform-ready content. I’m also expanding what I can produce into more considered, higher-production work.

Canva

I create static content in Canva always adapted to each platform’s format and the brand’s visual identity.